
/ Works
Spin Rally
Spin Rally isn’t just a tennis brand — it’s a bold statement on and off the court
/ Overview:
Client
Alex Morgan – Founder
Year
2025
Role
Art Direction
Social Media
Content
Spin Rally is not your typical tennis brand — it’s fast, expressive, and made for the next generation of players and fans. Our goal was to match that energy with a creative direction that feels just as dynamic.
We led the art direction with a focus on bold color palettes, motion-driven imagery, and high-contrast styling — ensuring every visual felt like an action shot. From campaign shoots to digital assets, everything was designed to move, feel alive, and demand attention.
On the social side, we crafted platform-specific content that resonated with a young, competitive audience. Short-form videos, visual snippets, and curated stories built an identity that felt native to Instagram, TikTok, and beyond — without losing the brand’s edge.
To tie it all together, we produced a wide range of content: photography, motion, micro-narratives, and visual hooks that brought both the product and the performance to life. The result? A brand that doesn’t just play — it rallies.